![]()  | 
    Professional Credits  | 
    
PROFESSIONAL RESUME OF CREDITS 
  OF JEFF BERKELEY, M.S. 
  dba LIFESMITH CLASSIC FRACTALS and LIFESMITH ENTERPRISES
1985 - 2017 Owner/Fractalier Lifesmith Enterprises, Lifesmith Classic Fractals
Programmed, produced, exhibited, marketed 
  and sold fractal art images and 
  image products to various commercial, governmental, and private customers 
  and agencies
Fractal image products sold successfully 
  in every major retail chain in the 
  United States, 1992-2017; retail dollar volume exceeded $15 million nationally
Images featured as a new line of 1992 back-to-school 
  notebooks, folders, 
  book covers and notepads for Stuart Hall Co., Inc. of Kansas City, Missouri 
  - 
  twelve images used
Images featured as an enhanced line of 1993, 
  1994, 1995, and 1996 back-to-school 
  products, including notebooks, binders, portfolios, notepads and bookcovers 
  
  for Stuart Hall Co., Inc. of Kansas City - at least forty images used
Images featured as a brand new line of 1999 
  and 2000 office products, calendars, 
  and posters for the At-A-Glance Corp., of Indianapolis, IN
Chosen as fractal artist for annual fractal 
  art calendar for 1992, 1993, 1994, 1995, 
  1998, and 1999 published by Amber Lotus of Oakland, CA; their best seller five 
  
  years in a row
Chosen as fractal artist for fractal art 
  calendar for 1996 published by Landmark 
  General Corporation of Novato, CA
Chosen as fractal artist for fractal art 
  calendar for 1996 published by Avalanche 
  Publishing of Carson, CA
Chosen as fractal artist for two fractal 
  art calendars for 1997 published by Daydream 
  Publishing of Indianapolis, IN
Chosen as fractal artist for fractal art 
  calendar for 1999 published by Scandecor of 
  Uppsala, Sweden
Chosen as fractal artist for fractal art 
  calendar for 2002 published by Trends, Intl. 
  of Mississauga, Ontario, Canada
Chosen as fractal artist for fractal art 
  calendar for 2003 published by Trends, Intl. 
  of Mississauga, Ontario, Canada
Produced a set of six fractal greeting cards through Amber Lotus, 1992
Authored first-ever coffee table art book 
  of fractal imagery, Fractal Cosmos: 
  The Art of Mathematical Design, which debuted at the Los Angeles ABA 
  Show 
  in fall 1994, also published by Amber Lotus; largest collection of fractal art 
  
  published in the world
Represented in Europe, Asia, and Africa by Science Photo Library of London, England
Exhibited at October 1990 Los Angeles Art Show "Artexpo" at the LA Convention Center
Exhibited at the May 1995 Whole Life Expo at Pasadena Convention Center
Exhibited at the July 1995 Los Angeles Gift Show at LA Convention Center
Exhibited at the October 1995 Whole Planet Expo at the Del Mar, CA Fairgrounds
Exhibited at the June 1996 LIMA Licensing 
  '96 Show at the Jacobs Javits Center 
  in New York
Exhibited at the June 1997 LIMA Licensing 
  '97 Show at the Jacobs Javits Center 
  in New York
Exhibited at the June 1998 LIMA Licensing 
  '98 Show at the Jacobs Javits Center 
  in New York
Exhibited at the June 1999 LIMA Licensing 
  '99 Show at the Jacobs Javits Center 
  in New York
Exhibited at the June 2000 LIMA Licensing 
  '00 Show at the Jacobs Javits Center 
  in New York
Gave numerous fractal mathematics/computer 
  graphic art seminars during graduate 
  work at CSU Northridge (1988-90); graduated May 1990 with master of science 
  in physics
Images appeared on the covers of magazines 
  such as Science of Mind (twice), 
  American Film & Video's Sightlines, Contemporary Nephrology, Direct Marketing, 
  
  Magical Blend (twice), The Economist, The Wesleyan, Challenge (four issues) 
  and 
  Mission College schedule of classes, many Asian and European publications via 
  our 
  agents with others in the works
Images appeared on the cover of books such 
  as LAN Tutorial, The Power of 
  Commitment, Looking In, Seeing Out, Experiments in Computing (Pascal), 
  Experiments in Computing (C), Experiments in Computing (Turbo Pascal), Modern 
  
  Psychology, Modern Geometries, Leadership and the New Science, The Second 
  Media Age, Advanced Algebra and Tales of the Strange and Mysterious for publishers 
  
  Miller-Freeman (San Francisco), Kirchoff/ Wohlberg (New York), Polity Press 
  (London), 
  Brooks-Cole (Pacific Grove, CA), Berrett-Koehler (San Francisco), Quest Books, 
  W.W. 
  Norton (New York), Addison- Wesley (San Francisco) and Theosophical Publishing 
  
  House (Wheaton, IL) and others with others in the works
Image used as the cover of the Perry Hall High School Yearbook 1995, Baltimore, MD
Image used as the cover of the Peaster High School Yearbook 1997, Peaster, TX
Images appeared on the covers of a set of 
  six European dance albums produced 
  by Profile Records, New York, NY, 1992
Exhibited at Name That Toon, a multimedia 
  art gallery in W. Hollywood, California 
  featuring animation, computer graphics, and virtual reality, 1992-95
Images used for three Challenge Series jigsaw 
  puzzles published by F. X. Schmid, 
  USA of New Hampshire, 1992, 1994, and 1997
Image used for jigsaw puzzle published by Nordevco of Boston, MA, 1994
Image used for jigsaw puzzle for Museum Puzzle line for Galison Books (New York), 1994
Image used for jigsaw puzzle for Great American Puzzle Factory, 1997
Images used for three new jigsaw puzzles 
  manufactured by Starline Inc., 
  New York, 1998
Images used for three hardwood plaques and 
  sticker line by Starline Inc., 
  New York, 1998
Image used for one 24" x 36" color 
  poster published by American Arts & 
  Graphics, WA, 1994
Images used for three 24" x 36" 
  color posters published by Daydream 
  Publishing, 1994-7
Images used for seven 24" x 36" 
  color posters published by Scorpio Posters, 
  Brooklyn, NY, 1995-97
Images used for three 24" x 36" 
  color posters published by Devastar, 
  Fairfield, IA, 1996
Images used for eight 27" x 39" 
  color posters and personal diaries published 
  by Scandecor, Sweden, 1997-9
Images used for three 24" x 36" 
  color posters and related items published by 
  Starline Inc., New York, 1997
Images used for three 24" x 36" 
  color posters published by Starmakers Rising, 
  Boca Raton, 1997-2001
Images used for two 24" x 36" color 
  poster published by Trends International 
  of Canada, 1998-9
Images used for a 24" x 36" color poster published by Aquarius of Canada, 2000
Images used for an 18" x 24" color 
  poster published by Scandecor, Germany, 
  1997, to be sold exclusively in IKEA stores
Images used for a premium line of silk neckwear, 
  "Fracties," produced by the 
  Brookville Corporation, Hempstead, NY, 1995; twenty-four images used, 
  sixty-three different ties produced
Image used for a premium nylon umbrella by Shaw Creations, Edison, NJ 1997
Images used for twelve 9" x 12" 
  mini posters and a set of matching greeting 
  cards produced by DevaStar, Fairfield, IA, 1995
Images used for nationally marketed line 
  of fractal image T-shirts from 
  DevaStar, 1996
Images used for Japan-marketed line of fractal 
  image T-shirts from Nishizawa, 
  USA, 1999
Images used for nationally marketed line 
  of fractal image mousepads and 
  neoprene CD covers manufactured by Mousepad Concepts, Columbus, OH 1996
Images used for a nationally marketed line 
  of acrylic gift magnets from 
  Morris Magnets, Seattle, WA 1996
Published set of seventy "pogs" through Gentle Giant of San Diego, CA, 1994
Special ordered series of fractal images 
  produced for PS Productions' video 
  presentation for SF bay area high-tech firm, 1993
Special ordered image appeared on 1994 catalog 
  cover and promotional poster 
  for the Biomeda Corporation of Foster City, CA
Self-published poster, greeting cards, postcards, 
  transfers and catalogs for 
  general public consumption, 1990 and 1993
Produced first set of laminated fractal placemats 
  for public consumption, 
  12" x 20", 1995
Produced first set of laminated fractal bookmarks 
  for public consumption, 
  2" x 8", 1995
Images used in film version of Carl Sagan's 
  "Cosmos," Burbank Studios, 
  Burbank, CA, 1996
Poster used as set dressing in Universal Pictures "Nutty Professor," 1996
Poster to be used as set dressing in 20th Century Fox' "Dead Drop," 1996
Commissioned to do animated fractal video 
  for musical artist Thomas King 
  produced for MTV in late 1997
Produced first video catalog of 1001 fractal images anywhere, 1994
Fractal website "www.lifesmith.com" debuted in mid-1997